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| Vans Warped Tour |
The Vans Warped Tour
is among the most anticipated musical events of the entire year. Spanning 7
weeks, countless cities, and featuring many popular and up and coming bands,
thousands flock to their nearest venue to catch all of the excitement. Fans
brave sweltering heat, long lines, occasional rain, and risk injury to see
their favorites play, or meet their idols at merch tents for signings and
pictures.
This year, Warped Tour introduced a new vendor, Bandhappy. Bandhappy is a “music education
service” that allows fans to take music lessons from their favorite band
members. Students can sign up through the Bandhappy website and reserve their
time with artists for lessons during Warped Tour. The on-tour lesson schedule
allows students to take lessons from Yellowcard, Miss May I, Streetlight
Manifesto, Bayside, Chelsea Grin, Pierce the Veil, and many more bands.
The website also allows students to take online lessons from
their favorite band members through their video chat service, which is great
for artists who are on the road a lot. The pricing for these lessons are
extremely affordable, ranging from $25-$30 per lesson. Even if you factor in
the $40 admission to the Warped Tour, it isn’t a bad price to pay to learn from
the pros.
It is definitely a great way to connect with fans on a
personal level and give them a memorable experience. Learning from a music idol
will give fans an insight on the tricks and techniques successful musicians
utilize and perhaps it will further the career of the student, while increasing
revenue for the artist.
A great thing about Bandhappy is that they aren’t
exclusively for music lessons. They
offer lessons in other topics as well such as music business, music production,
songwriting, marketing, management, and lighting. The music education service
is an innovative way to network and learn from professionals in digital and personal
settings. Teachers can branch out and reach students in other markets and
generate revenue from their skills and knowledge. Making an appearance on the
Warped Tour is a great way to market their services to create consumer loyalty.
Advancements in technology will make more services like these available to a
broader market that transcends distance and time zones.
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