Bayside Pre-Order Bundles

Bayside

Bayside, the alternative rock band from New York, announced last month that they would be releasing a cover EP this fall. Their last full-length album was “Killing Time,” which was released in February 2011 (Billboard). Since then, Bayside has been touring with Taking Back Sunday and the Vans Warped Tour. This fall, Bayside is hitting the road once again with Taking Back Sunday, who is promoting the 10-year anniversary of their album, “Tell all Your Friends.”

With news of the cover EP, comes the news of new Bayside merchandise and bundles. Starting today, fans can pre-order the CD along with 8 different merchandise bundles through their online store. Various bundles include combinations of hats, scarves, hoodies, and shirts, varying in price from $22-$120. Each bundle comes with the album, a sticker, and a signed poster, along with whatever other items the fans select.

Bayside also released the first song off the EP, “Be My Baby,” which was originally sung by The Ronnetts (Absolute Punk). The song can be streamed online by clicking here.

Track Listing for Bayside’s “Covers Volume 1”

1.     Be My Baby

2.     Oliver’s Army

3.     Runaway

4.     Wild Night

5.     Movin’ Out (Anthony’s Song)

From a music business standpoint, Bayside is doing everything a band should do when marketing their products and their brand. They are releasing a cover EP to hold fans over while they work on writing a new album, they are actively posting updates about their tour dates (including information about what dates are selling out), and they offer tiered pricing.

The very basic bundle includes a shirt, the album, poster, and sticker for $22, reasonable for fans not looking to spend very much. One of the higher priced bundles is $55, which includes all of the items in the $22 bundle plus a hoodie. When factoring in the actual price of a shirt and hoodie when purchased at a show, this is a fairly reasonable price. Offering variety is a great way to cater to the needs of the target market. Learning from successful bands is a great way to increase fans and revenue.