Personal Branding

The hardcore band from Ocala, Florida, A Day to Remember, recently teamed up the Make A Wish Foundation. It was the dream of Zak Spang to play on stage with the band. Alternative Press Magazine reports that during a show in New Jersey, his wish came true.

A Day to Remember

A Day to Remember is well known within the rock genre and has played at many famous music festivals like the Warped Tour.  With their upbeat tempos and occasional screaming vocals, the band can be perceived to be a tough, high-energy band.

Personal branding is extremely important when it comes to musicians and other professionals within the entertainment industry. Developing a brand allows for people to know and understand who you are and what you’re about. It helps to make marketing more effective and establish a fan base. Branding is about perception and how you want others to see you. Changing perceptions depends on behavior. In other words, does a band want to be known for being the one that wrecks the venue’s equipment after every show, being rude to fans, or having a celebrity complex? Promote Your Music has more information regarding how to specifically create and develop your brand.

Just like several other bands within the industry, A Day to Remember has established and maintained their brand in order to gain a positive reputation among fans. Playing with Zak Spang allowed the band to show their kinder side by showing that they care about their fans and their health. It also shows that the band is grounded despite their success; they’re still willing to do things for their fans and not think they’re above everyone else. Having a positive reputation makes fans want to buy more music, go to more shows, and talk about the band.

Another example of using a personal brand to create a positive reputation is the artists that raise money for To Write Love on Her Arms. The non-profit organization advocates against suicide, depression, and other causes. Bands that play at affiliated shows are able to express how much the organization means to them, while building their brand within the minds of fans and concertgoers. Actions like this provide a way for musicians to connect with their fans by showing them what is important to the band.

Musicians that do not maintain their brand image in the minds of consumers will not be as successful. Bands that are perceived as arrogant people will not sell much music because fans don’t want to support someone who is self-centered and careless. Hopefully, more artists in the future will utilize their success to bring awareness about different charities and causes to teens and young adults.