Several bands and music artists are opting for the
do-it-yourself route to putting out albums, distributing merchandise, touring,
and marketing themselves. Cutting out the traditional record label means more
money in the pockets of the musicians but it can also mean more money coming
out of their pockets. Still, whatever it costs financially, doing things
yourself might pay off more in the long run (though it means not having the
resources and exposure a label can provide).
Just recently, two well-known bands have announced that they
might switch from the traditional model to the DIY model of the music industry
once their contracts are up.